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Unlock the Power of Voice: Why Your Online Business Should Offer A Phone Option For Placing Orders

Unlock the Power of Voice: Why Your Online Business Should Offer A Phone Option For Placing Orders

In the digital age, where online transactions have become the norm, it's easy to overlook the timeless value of a good, old-fashioned phone call. For business owners striving to maximise their sales and foster a strong, trustworthy relationship with their customers, integrating a phone number as an option for processing orders and payments is not just a strategy—it's a game changer. 

Let's take a look at why offering a phone option is not just beneficial but essential for businesses today.

Boosting Conversions with a Personal Touch

In the quest for increased conversions, the human touch cannot be underestimated. Offering customers the option to place orders over the phone isn’t just about providing an alternative payment method; it’s about offering personalised service that can significantly elevate the customer experience. This approach not only caters to those who are reticent about online shopping but also appeals to customers who prefer the immediacy and personal interaction of a phone call.

The result? A noticeable uplift in conversions, as you effectively tap into a broader market segment that values this personal touch.

Crafting a Trustworthy Brand Image

Hands up if you’ve ever searched and failed to find a phone number on a website. It’s frustrating when you’d prefer to talk to someone only to find no option available (or it’s hidden!).

As the saying goes, first impressions matter, and in the world of business, they could be the difference between a sale and a missed opportunity. Providing a telephone number to process orders and payments adds a layer of trustworthiness, professionalism and reliability to your brand. It sends a powerful message that your business is accessible, ready to assist, and operates with a level of sophistication akin to a bricks-and-mortar establishment. This is particularly reassuring for customers who may be cautious about online shopping with a new company. Essentially, it's about building trust, and a voice on the end of the line can be incredibly effective in achieving this.

Simplifying the Customer Journey

The mantra 'the easier, the better' holds especially true when it comes to customer transactions. By simplifying the process through which customers can place orders and make payments via phone, you're not just enhancing their shopping experience—you're directly contributing to your bottom line. A seamless, hassle-free process encourages impulse purchases and reduces the likelihood of cart abandonment. In essence, the simpler you make it for customers to give you their money, the more customers you'll attract and retain.

It's Not About YOUR Preferred Method of Communication

You may prefer email, webchat, WhatsApp etc, as you find this easier to deal with and juggle around doing your work. But that doesn’t mean your customers do.

Never Miss a Beat with Overflow Call Handling

Missed calls are missed opportunities. But you don’t need to try and juggle all calls yourself.

Outsourcing some or all your calls to a telephone answering service can support you to offer a call option without worrying about the interruption of the phone.

By setting up an overflow system, any calls that cannot be immediately handled in-house can be seamlessly redirected to a telephone answering service. This means your customers are always greeted by a helpful voice, ready to process their orders and payments without delay. No callbacks, no waiting—just smooth, efficient service that reflects well on your brand and keeps your customers satisfied.

In Conclusion

Incorporating a phone number and backing this up with a telephone answering service will improve conversion and sales numbers.

It's about recognising the diverse preferences of your customer base and adapting to meet their needs in a manner that not only boosts your conversions but also enhances your brand's image and customer loyalty. For business owners looking to stay competitive and make every customer interaction count, the value of a reliable telephone answering service cannot be overstated. After all, in a world where digital transactions dominate, the personal, reassuring voice of a human can make all the difference.

Further Information:

Take a look at the webpage below for some more information or continue to scroll down for some FAQ’s about Call Answering services.



Frequently Asked Questions

Q1. What is a Telephone Answering Service?

A Telephone Answering Service is a professional service that manages incoming calls for businesses. This can include taking messages, answering customer inquiries, and processing orders and payments over the phone. It acts as an extension of your business, ensuring that all calls are handled efficiently and professionally, even when you or your team cannot answer them directly.

Q2. How Can a Telephone Answering Service Increase Conversions?

By offering a phone option for orders and payments, businesses cater to a wider audience, including those who prefer personal interaction or may hesitate to make online purchases. This accessibility and personal touch can significantly enhance the customer experience, leading to higher conversion rates as potential barriers to purchase are removed.

Q3. Why is Trust Important in Online Transactions, and How Can a Telephone Answering Service Help?

Trust is crucial in online transactions because customers need reassurance that their data is safe and that the company is legitimate and reliable. A Telephone Answering Service contributes to building this trust by providing a direct line to real people who can answer questions and process payments securely, giving the business a more tangible and trustworthy presence.

Q4. How Does a Telephone Answering Service Simplify the Customer Journey?

A Telephone Answering Service simplifies the customer journey by making it easier for customers to make purchases or get support. Instead of navigating through online checkout processes or waiting for email responses, customers can get immediate assistance and complete transactions quickly over the phone, enhancing their overall experience and satisfaction.

Q5. What Happens If I Miss a Call from a Potential Customer?

Missed calls can lead to missed opportunities. However, with a Telephone Answering Service, you can set up overflow call handling. This means that any calls you can't answer personally will automatically be redirected to the answering service, where trained professionals can process orders, take messages, or provide assistance, ensuring that you never miss an opportunity to engage with a customer.

Q6. Can a Telephone Answering Service Handle Payments Securely?

Yes, reputable Telephone Answering Services are equipped to handle payments securely over the phone. They use an extension of your own payment system to securely process transactions, ensuring that customer payment information is protected according to the highest security standards.

Q7. Will the Telephone Answering Service Represent My Brand Accurately?

Absolutely. A good Telephone Answering Service works closely with you to understand your brand, your products or services, and how you wish to communicate with your customers. This ensures that all interactions are consistent with your brand's voice and values, providing a seamless experience for your customers.

Feel free to reach out if you have any more questions or if there's anything else you'd like to know!​

For more FAQ information on our telephone answering service follow this link:


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About the author

Sarah Basey

Sarah Basey

Sarah founded Your Office & PA in 2007 and has 17 years of experience working with businesses offering telephone answering and virtual reception services.

Sarah works full-time in the business, alongside her co-directors Chris and Andy, giving the business a unique, owner-managed feel which enables a fully flexible approach to the services provided.

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